About Jidoka

Automation That Knows When to Call a Person.

We build AI systems for Australian RTOs and training providers. The kind that answer enquiries, chase paperwork, and keep enrolments moving, while your staff keep every decision that matters.

Our mission

Take the Admin Off Training Providers, Without Taking Anyone Out of the Loop.

Jidoka (自働化) is a principle from Toyota's production system: machines do the repetitive work, and they stop and call a person the moment something is not right.

That is exactly how we build. Our systems answer the enquiry, chase the USI, and flag the file that is stuck, then hand the judgement calls to the people qualified to make them. Automation should give your team back its week, not quietly make decisions on your behalf.

Our philosophy

Systems That Know When to Stop and Ask.

Human Oversight by Default

Nothing goes to a student until a person has approved it, or approved the rule that sends it.

One Problem at a Time

We start with the process already costing you enrolments, not a platform-wide rollout.

Beside Your Systems

Your student management system stays the source of truth. We connect to it, never replace it.

Approved Facts Only

Agents answer from your course, fee and entry information. They do not improvise.

Built to Hand Over

Documented and trained, so your team can run it without us. Ongoing care is optional, not a lock-in.

Founder-Led Delivery

You work with the people who build it. No handoff to a junior after the sale.

The team

Meet Our Founders.

A small, founder-led team. The people you talk to are the people who scope, build and support your system.

Zariyat Hasan

Zariyat Hasan

Co-founder & CEO

Leads product, delivery and how every Jidoka system is designed and built. Works with your team from discovery through to handover.

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Sam El-Kiki

Sam El-Kiki

Co-founder & COO

Leads partnerships, sales and outreach. Usually your first conversation with Jidoka, and the person making sure the right problem gets in front of the build.

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  • Australian business, based in Sydney
  • Nothing reaches a student without a person's approval
  • Read-only by default. Your data stays yours
  • ABN 49 772 929 963

Start with One Process. See It Work First.

A 30-minute discovery call about where work gets stuck in your RTO. You'll leave with the bottleneck named, a clear fix, and the first step, even if AI turns out to be the wrong answer.

You'll talk to Zari or Sam. No sales team.